For example, let's take a look at something like dish soap. I had to buy dish soap yesterday for the kitchen and while standing in the aisle staring staring at the wall of dish soap options, this is basically the stream of consciousness my brain spat out:
I hate when there are too many options. Dawn is on sale but do I want Dawn or do I want Palmolive? I like the caps on Dawn soap better than the one on Palmolive but is that enough to make a decision on which is better? I don't like the scent of the Palmolive soap I have right now, but do I really care too much about soap scent? It doesn't seem like it should matter. Speaking of scent, there are about a million scents that you can get. Does scent matter that much to people? That one is lavender, I can't use lavender. Check that off the list. Should I consider using one of those foam dish soaps? No, that seems like it wouldn't work well. Maybe I should start buying eco-friendly dish soap. But how well does that clean? Is it ok to not clean as well if it saves the environment? Probably not, I need clean dishes. It's mad expensive for a regular size bottle. I wonder why. I know it's organic, but still. And what if I buy it and it doesn't clean well and then I have to waste it? Is that actually all that eco-friendly in the long run? Dawn is on sale. But does Dawn work the best? They also have this Platinum series of Dawn. Does it really clean better or is it just a fancier scent in a smaller bottle with a bigger price? Palmolive has a lotion laced dish soap. My hands dry out when I do dishes. Should I look into lotion based? But what if that doesn't clean as well? I really only care about how well it cleans. Both brands have an orange scent. I'm not sure if I like orange scent either. Ajax is there on the bottom 10 for $10. But is that really cheaper? If you have to use more at a time, then it's not cheaper really, since you just go through it faster. I wish someone would look into this so I don't have to wonder these questions. I wonder if Consumers Reports does reporting on Dish Soap. I should look that up. You get more from just the plain formulas of soap, without the frills. Scents are apparently free, which is fine. Which one has the highest amount of soap for the lowest price? I should divide it out to make sure I'm getting the most bang for my buck. And do I want rain mist scent?
And then, after about 10 minutes of staring at the wall of soap, I walked out of the building with this:
One bottle of plain, original scent Dawn soap, which I probably could have just pulled from the shelf about 3 seconds after walking into the aisle, except that I had to deliberate over it for 10 minutes to make a decision to go safe and just buy a bottle of plain regular soap.
And that's what pretty much every minute inside my head looks like.